Elements of Islay has introduced a re-imagined core range of blended malt whiskies. 

The world’s single largest travel retailer, Dubai Duty Free, has said a rise in the number of Chinese passengers is one of the main factors behind a strong 17% increase in liquor sales over the first nine months of 2011.

Beam Global is to launch Teacher’s Origin in global travel retail. The product has already launched in India, where, according to Beam, Teacher’s is the number one blended whisky.

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Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

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